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Why google analytics when shopify has its own analytics? With Shopify analytics, merchants can do the following: 1)check and compare the value of recent sales by time period 2)compare sales channels by performance 3) track average order value 4) identify store visitors by source (social media channel, location, etc.) 5) monitor shopper trends over time However, Shopify analytics offers an incomplete and inaccurate view for merchants, including key metrics like average order value and customer lifetime value (LTV). With Google Analytics, merchants can do the following: Track number of sessions/purchases AND unique sessions/purchases Calculate accurate customer lifetime value (LTV) Dive deeper with acquisition reports analyze campaign performance, referrals, etc. Segment by user type to evaluate your visitors (and potential ROI of retargeting them) Run conversion rate optimization (CRO) tests Analyze checkout funnel drop-offs Track which landing pages generate the most revenue Monitor your target keywords and optimize your store messaging accordingly Use custom segments to see the difference in revenue between search terms The list goes on.
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