Thursday, March 26, 2020

Use Econometrics And Analytic Techniques To Optimize Your Web Platform











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Looking at A/B testing data, I will first confirm the sample size is large enough to have statistically significant results. I will then run a standard regression model to see if the change is statistically significant. I will then run a Bayesian model to determine specifically the difference in the control and test to be able to attach a lift (increase in clicks/conversions) percentage with confidence.

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