Thursday, April 30, 2020

Fix Your Google Analytics Account











About:

Google Analytics (GA) is a powerful tool that can be complex to setup properly. In addition, your business strategies change over time, so your GA setup may not be serving your current or future goals.



I will assess, diagnose and fix the following GA issues in WordPress:


Basic Setup and Configuration issues:
  • Ensure Data is clean
  • Properly setup Goals
  • Properly setup Events
  • Technical setup issues


Implementation issues



Campaign tracking + sales funnel issues



Ecommerce issues



Integration issues



Analysis + Reporting issues:
  • Properly setup Reporting automation
  • Identify opportunities for improvement (landing pages, website content, website navigation, marketing campaigns, etc.)
  • Google Optimize issues

Reviews


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